Have you ever wondered how many types of online ads exist!
There isn’t a day when you don’t come across online ads while surfing on your phone. Today, online advertising has become the most effective and impactive way for any business to reach out to their customers. There are several online ad types available that help small and large businesses expand their reach to attract new customers or retarget their old customers. Below are the different types of online ads that are used extensively by companies.
- Google Search Ads
- AdWords Ads
- Facebook Ads
- Snapchat Ads
- Twitter Ads
- Banner Ads
- Google Display Ads
- Reddit Ads
- Retargeting Ads
- Mobile Ads
- PPC Ads
- Bing Ads
- In-Game Ads
- Email Ads
- YouTube Ads
- Instagram Ads
- Vine Ads
- Video Ads
- AdMob Ads
- Bing Ads
- Gmail Ads
For businesses to gain maximum advantage, it is vital to match the company’s goals to their creative marketing campaigns for optimal performance. Choosing the right ad and right ad type that suits the company’s business needs is an essential digital strategy that needs to be emphasized. A classic example is the brightly colored ad campaign of Starbucks ‘blonde’ expresso, which became a center for a couple of controversial stories on social media.The ad was extensively made fun of over the social media platforms for not making sense to what the company wanted to convey because of its confusing wordings.
Digital Strategy Lesson: Make sure that you choose the right ad type with a clear and compelling image and text. Or else the phrase garbage in, garbage out essentially turns out to be true when businesses make campaign ads without a plan that suits their company’s goals.
