How Creators can build their communities to monetize their products and services through Instagram? The first time I signed up for a fitness challenge was back in 2019. I remember exactly, there were around 89 participants attending the live session for the challenge. Fast forward, I followed the trainer, and…

The objective is to conduct research on a given online community, prepare a research report based on the observations by identifying problems and providing solutions for the members within the online community. The research is made as a part of 10K Designer’s Masterclass. ☑️ My top three takeaways when conducting user research as a team 👉🏻 It’s essential to start with an…

The previous week was my final week at @sustainlab, and it’s been an incredible learning journey since graduating from Linköping University. It was great because of three significant factors: I had the most fantastic experience of working and understanding how startup works. My role was expansive since I was involved…

Let me take you through an exciting topic, ‘The famous Pareto Principle.’ Also known as the 80/20 rule, the law of the vital few, and the principle of factor sparsity. The concept developed by economist Vilfredo Pareto noticed that 80% of Italy’s land owned by 20% of the elite population…

‘INFLUENCERS,’ a strong acronym in the digital platform, especially crucial to brand and marketers. Social Media influencers are personalities who have many followers across one or more social media platforms such as Instagram, Youtube, Snapchat, and personal blogs. The existence of a plethora of influencers on digital platforms makes influencer…

Often advertisers need to know if their advertising campaigns are performing or not. For this, Google Marketing Platform allows you to build and execute your advertising campaigns and use a system called Floodlight in Search Ads 360 and a campaign manager to track and report conversions. Now, are you wondering…

Keyword match types are parameters that help you reach out to your audience effectively and efficiently according to the business goals. All you need to do is to set your keywords to control which searches can trigger your ads to appear to your potential customers on a search engine results…

There isn’t a day when you don’t come across online ads while surfing on your phone. Today, online advertising has become the most effective and impactive way for any business to reach out to their customers. There are several online ad types available that help small and large businesses expand…

An organization’s business goal is to create a value of competitive advantage by understanding and placing the needs of their customers as a priority. Competitive advantage starts from humans as customers, where being customer-centric has been the mantra in the business world. Design thinking is a methodology that instills innovation…